For many local searches, your Google Business Profile is the first thing a customer sees. A complete, active profile helps you appear in the map pack and gives people the information they need to contact you.
These tips cover the areas that make the most difference.
Complete every detail
Choose accurate primary and secondary categories, add your services, opening hours, phone number and website, and keep your name, address and phone number identical to your website and other listings.
Keep the profile active
Add real photos of your premises, team and work, publish regular updates, and answer the questions customers ask. A profile that is kept current signals that the business is open and reliable.
Manage your reviews
Ask satisfied customers to leave reviews, and reply to every review politely and promptly, including critical ones. Reviews influence both local rankings and the decision to get in touch.
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