AI Overviews summarise answers at the top of the results and link to the sources they draw on. Being one of those sources puts your brand in front of searchers at the start of their research.
There is no switch to guarantee a citation, but you can make your pages far more likely to be used.
Answer questions clearly
Lead sections with a direct answer, then add depth. Use question-style headings and short, factual paragraphs so the main point can be extracted without losing context.
Show expertise and trust
Include author information, cite reliable sources, keep facts up to date and make your business details consistent across your website and profiles. Clear entity signals help AI systems recognise who you are.
Support it technically
Keep pages indexable and fast, use relevant structured data, and make sure important content is in text rather than hidden in images or scripts. Track citations over time and refine the pages that earn them.